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AI-powered surfaces for faster sales conversations

86 surfaces enable distributors to capture buyer intent, surface competitive savings opportunities, and deliver instant value in real time — whether it starts with a quick product search, an online inquiry, or a rep-led conversation in the field. Turn every interaction into a qualified, data-backed opportunity and shorten sales cycles without adding friction.

For Distributors

Up to 80% Faster Bids

Embed a lightweight widget that lets buyers upload invoices, see instant savings insights, and start a sales conversation in minutes. Capture qualified, data-backed leads and accelerate rep follow-up.

For Partners

3x Higher Conversion

Receive structured buyer data and identified opportunities the moment prospects engage. Eliminate cold outreach and manual savings analysis, and start every conversation with context already in place.

For Manufactures

+10% Share of Wallet

Gain real-time visibility into substitution and demand signals before distributor reports are published helping identify emerging trends, and support partners with actionable insights.

For Sales Reps

20% More Deals at POS

Generate instant SKU matches and competitive comparisons during live conversations to help sales reps guide buyers, highlight substitutions or savings, and accelerate decisions remotely.

Multiple surfaces. One goal: better sales conversations.

Field Surface supports live sales conversations in the field — in real time, with real data.

Inbound Surface captures buyer interest online through a self-serve experience.​

Explore the 86 surfaces workflow

Capture buyer data instantly

Buyers upload invoices or competitive purchase data directly through a self-serve surface. No meetings, no spreadsheets, no back-and-forth emails.

Calculate savings automatically

AI matches competitive SKUs, normalizes data, and calculates potential annual savings in seconds — behind the scenes, across uploaded or submitted data

Deliver insights to both sides

Buyers see immediate value through a clear savings summary, while your sales team receives a structured opportunity report for timely, relevant follow-up.

Supercharge lead generation

Accelerate sales cycles for existing leads; generate and qualify new leads instantly. Integrate real time savings reports into your marketing website, and watch your business grow

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Confident decisions in sales conversations

Give reps a real-time surface to capture invoices or SKUs during calls or visits, instantly surface savings or substitutions, and guide next steps with concrete data — without waiting for post-meeting analysis

How Field Surface Works

Field Surface Plans and Pricing

Access

For Individual Sales Reps

  • Unlimited document imports*

  • Unlimited opportunities

  • Unlimited product substitutions

  • Unlimited savings reports

  • Inline product enrichment

  • Mobile version

  • Quick, 24 hour onboarding

  • 7-day free trial

$45/month

* Subject to fair use policy

Core

For Small Teams

  • Everything in Access

  • Includes 5 seats

  • Formulary Selection

  • UOM and Qty normalization

  • Outlier detection​

  • User-level preferences

  • Organization-level access

  • Centralized billing and management

  • Assisted onboarding

  • 7-day free trial

$145/month

Enterprise

For Larger Organizations

  • Everything in Core

  • Includes 10 seats

  • SKU replacement capability

  • Dedicated account manager

  • Additional seats available

from $275/month

©2026 by base86, inc.

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